Johnson's Head-to-Toe Baby Wash is an ultra-mild cleanser designed for use on baby's entire body and hair. Unlike baby soaps, Johnson's head-to- toe Baby Wash cleanses without drying because it's 100% soap-free. The exclusive no more tears formula is dye free, pH balanced, and clinically proven hypoallergenic. It's dermatologist and allergy tested, so it's gentle enough for newborns. It's also great for use on your face as a gentle facial wash. Also, try Johnson's Head-to-Toe Washcloths.