Simple 10% Niacinamide Vitamin B3 booster serum 30ml

Over the past 60 years, Simple has built a reputation for being ‘kind to skin’, becoming the UK’s No. 1 facial beauty brand as well as a leading skincare brand globally. To meet the category demand for more efficacious products, Simple developed a range of face serums formulated with potent active ingredients to supercharge everyday skincare routines. The Unilever-owned brand then turned to Sunhouse to create a premium identity for the range that ‘Unlocked the Power of Kindness’, and in doing so, broaden the appeal of Simple to consumers that recognise the need and value of kindness, not only in regards to their skincare, but also in a wider world context.

Striking the right balance between confidence and care, the creative powerfully communicates efficacy whilst also allowing the strength of Simple’s inherent kindness to shine through. The introduction of circular shapes drives visual distinction of the new range, confidently reflecting the brand’s newfound gravitas in a playfully modern way. The interaction and overlap of these shapes add depth and dimension to the design, whilst reinforcing brand equities by mirroring the leaf motif from Simple’s logo.

Simple booster serum is a moisturizer and complexion unifying serum that is known to perform incredibly on a number of skin types.